Frame of Mind

Our Frame of Mind competition aims to increase mental health awareness and reduce stigma through creative practice.

Let’s celebrate 10 years of Frame of Mind

In this competition, we invite you to show the importance of positive mental health.

Let’s celebrate 10 years of Frame of Mind

For the past nine years, Frame of Mind has used short films, TikToks and photographs to help promote positive mental health and reduce stigma linked with mental health difficulties.

With Frame of Mind marking its tenth year in 2024, Walk in My Shoes (WIMS) is planning something extra special to celebrate 10 incredible years of Frame of Mind! We’ve partnered up with Screen Ireland, the national agency for the Irish film, television drama, animation, and documentary industry, for an incredible 2024 competition.

Our 2024 Frame of Mind winning entries will be hosted on Screen Ireland’s Short Film Player, a curated selection of new, emerging and established Irish talent across short filmmaking, where they can be seen and enjoyed by the public, film industry and other stakeholders.

This is an amazing opportunity for secondary school and Youthreach learners who love to create, who have an interest in film, or would like a future career in the film industry. 

Competition brief

Competition brief

Aspiring filmmakers entering Frame of Mind must submit a short film between one to three minutes long or a TikTok video up to 60 seconds long, that shares a positive mental health message, tackles mental health stereotypes, or helps combat stigma. Entries will be marked on:

  • how closely they follow the brief
  • their artistic merit (such as the story, script-writing, acting and so on)
  • technical merit (production, editing, music and so on)
  • the overall experience (including creativity, entertainment, impact, and enjoyment).

Further details about entry criteria can be found further below.

Submissions must be made by secondary school or Youthreach teachers on behalf of their students. The closing date for entries is 5pm on Friday, 22 March 2024. Entries submitted after this date cannot be accepted.

Submit a Frame of Mind application here.

Awards

Awards

Entries will be judged by our panel that includes Eibh Collins, Shorts Programmer for the Galway Film Fleadh and Film and TV Manager at the National Talent Academies; Michael Doherty, Movies Editor from the RTE Guide and Tom Maher, Director of Services at St Patrick’s Mental Health Services (SPMHS). The winners will be announced at an awards ceremony in April 2024. All shortlisted entrants will be invited to attend.

Prizes include €1000 for the winner of each category and €500 for the runner up in each category.

Online training from Screen Ireland

Online training from Screen Ireland

Especially for Frame of Mind 2024, Screen Ireland is delighted to offer 50 students the opportunity to attend an on-demand online training workshop. This practical beginner’s course trains students to create video content using a mobile phone and offers skills around shooting, editing and connecting with audiences. This training is limited to 50 secondary school or Youthreach students who sign up and commit to taking part in Frame of Mind 2024. Please note that being selected for this training will not impact judging of entries.  Students can register their interest for the training course here.

Things to remember

Find out everything you need to know about Frame of Mind below. If you have any further questions, please email WIMS at info@walkinmyshoes.ie.

  • Who can take part?

    The competition is open to all students in secondary schools, special education schools, and Youthreach in Ireland. A student can enter as part of a group and as an individual entry with a maximum of two entries. Each application has to be submitted on behalf of the student by their teacher or member of school staff. Any entries found to have been submitted by a student will be disqualified from the competition.

    Frame of Mind is not open to SPMHS, WIMS or Screen Ireland employees, members of the judging panel, or their families.

  • What short films or TikToks qualify for the competition?

    Entries to Frame of Mind should seek to raise awareness about mental health and/or to de-stigmatise mental health issues.

    Entries do need to be taken on a camera with a clear picture. Most cameras on smartphones would have high enough quality video to qualify for entry.

    A short film entry must be between one to three minutes long and TikTok video entries up to 60 seconds long.

  • How do you enter?

    Entering is easy. The teacher submitting the entry on behalf of their students just needs to fill out the application form before the closing date. The short film or TikTok must also be shared through a public TikTok or YouTube link in the application videos; private videos are not accepted.

    The closing date for entries is 5pm on Friday, 22 March 2024. Entries submitted after this date cannot be accepted.

    There is no entry fee for the Frame of Mind competition.

    Get the application form here.

     

     

  • What are the categories

    We have three categories: 

    • Short Film - secondary schools general category (including special education schools/ special education classes)
    • Short Film (Youthreach specific category)
    • TikTok (open to secondary schools including special education schools/ special education classes and Youthreach)
  • How are the winners chosen?

    Our three expert judges will be awarding a maximum of 10 points per category across four areas of criteria. Judges will be marking entries based on adherence to brief, artistic and technical capabilities, as well as overall experience.

  • What are the prizes?

    Prizes include €1000 for the winner of each category and a runner up prize in each category of €500. 
    The winning entries and runners up in the short film category will be hosted on Screen Ireland's Shorts Player.

    Prizes for winning entries will be awarded to the school or Youthreach centre who completed the entry application on behalf student(s). WIMS suggests that this prize is shared among the students who participated in the creation of the winning short film/ Tiktok. 

  • Is there other important information you should know?

    Shortlisted entrants are expected to participate in media and promotional activities relating to Frame of Mind and to consent to the use of their names in press materials relating to the competition. WIMS, SPMHS, Screen Ireland and the competition administrators have the right to showcase all entries submitted to the competition, and to use completed entries for promotional purposes outside of the competition, as they see fit.

    Winning entries will agree to allow their work to be displayed and streamed on Screen Ireland’s short film player. No streaming fees will be paid.

    Personal details of entrants will only be used for administrative purposes and for promotional activities relating to the competition. WIMS and SPMHS reserve the right to amend, modify, cancel or withdraw an entry from the competition at any time without notice.

    Shortlisted entries and winners will be announced on WIMS social media channels. If your entry is shortlisted, we will let you know by email also.

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